eCards, eCards and more eCards
I'm determined to get this update out before I go home tonight!  It's National eCard week! Well ok, I made that up, but this IS the week we are loading the Prudential Select Properties series of eCards into the system. Below is a complete list and a sneak peak of what will be available by Friday.  If you have additional suggestions email me at sarah@discoverstl.com.

 

eCard Line-Up

• Holiday: New Years
• Holiday: Valentine's Day 
• Holiday: St. Patrick's Day
• Local: Storm and Tornado Tips
• Spring Forward  
• Local: Cardinals Schedule
• Local: River City Rascals Schedule
• Holiday: Easter
• Client Event: Photos with the Bunny
• Contest: Easter Coloring Contest 
• Garage Sale Tips 
• Local: Six Flags Discount
• Local: Summer in St. Louis 
• Local: StL Patios
• Local: One Tank Trips from StL
• Holiday: 4th of July
  
• Company Event: SSK Golf Tournament 
  
• Local: Mizzou Football Schedule 
• Local: Rams Football Schedule Waiting for schedule release
  
• Local: Wineries
• Fall Back
• Holiday: Veteran's Day
• Client Event: Pumpkin Patch
• Contest: Halloween Coloring Contest 
• Thanksgiving Letter
• Thanksgiving Wish
• Contest: Thanksgiving Coloring Contest 
• Why List over the Holidays
• Holiday Online Shopping Tips Coming Soon
• Request a Letter from Santa
• Client Event: Photos with Santa 
• Winter Car Care Tips Coming Soon
• Client Event: Blood Drive 
• Client Event: Magic House 
• Client Event: Community Shred Day 
• Buyers - New Customer Registration Letter  Coming Soon
• Buyers - Open Houses eCard
• Buyers - PHL Preapproval
• Buyers - Accepted Contract Checklist 
• Buyers - HSA 
• Buyers/Sellers - Moving Checklist & Discounts
• Buyers/Sellers - Connect Your Utilities 
• Buyers/Sellers - Lowes Discount 
• Sellers - HSA
• Sellers - Open House Tips Coming Soon
• Sellers - After Contract Checklist Coming Soon

Buyers Campaign 
I've asked Jana to put together a Buyer's - Accepted Contract campaign.  This campaign will include the following eCards: Accepted Contract Checklist, HSA/Home Warranty, Moving Checklist & Discounts, Connect Your Utilities and Lowes Discount.  This way you can just turn it 'on' for your buyers and cease to worry about getting this information out to them.  I'll let you know when it's available. 

Website Buttons
We'll also be creating buttons for your website to point to specific pages and resources. For example a button for the local winery information or holiday shopping tips.  You get the idea. 

Summer Seminar 
We've scheduled Rick DeLuca to join us on June 15, 2011 for a presentation on "Avoiding the 20 Biggest Agent Mistakes." The presentation will take place at the St. Louis Association of Realtors from 9:00 - Noon.  RSVP to your office admin as soon as possible because space is limited.

Orlando Contest
George and Jana have been hard at work to bring you our Hello Orlando Prudential Convention Contest.  Your activity (closed sales, open houses, new listings, TeamBuilder hires and closed sales volume) between May 1 - September 30th will earn you points to possibly win round trip airfare, three nights hotel stay and convention registration for the 2012 Convention in Orlando. Here's a flyer with complete information:

If you read that closely you'll note the contest has already begun! Yes, we're tricky that way. Congratulations to the agents who are already qualified for our drawings:

• Lisa Burkemper, Troy (6 points)
• Eleanor Lyons, Des Peres  (7 points)
• The Kerlick Team, South County (7 points)
• Chrissy Krewson, Town & Country (13 points!) 

I'll be talking to you again soon.  Have a great Tuesday!

Sarah

Happy Monday all! As you may know, the Marketing Department was pretty swamped earlier this April as we prepared for our annual Awards Gala. (For more about the event click here). However, last week we started playing catch-up and are now rolling out a few new additions to you:

QR Code Labels
If you've been wanting to go sticker-crazy with QR codes you can now download these customizable labels from the Resource Center.  Stick them on the back of business cards, on flyers or pretty much anywhere. 

 

QR Code Signs
These 8x5 x 11 QR Code signs are now available on the Resource Center.  Download, customize and place them on Flyer Boxes at your listing.  

QR Code PREA eCards
You can now generate a QR code for each PREA eCard you create.  These can be placed on any printed materials and will take the user directly to the eCard on their mobile device.  While I haven't yet determined the full scope and intent of this addition, a few top-of-mind thoughts include directing visitors to a J.D. Powers video eCard or the PREA newsletter eCard.  

QR Code Just Listed Cards
Out within the next week or two, the Just Listed cards through Xpressdocs will have the option to include a QR Code that can direct to the listing detail page.  I'll shoot out a sample to you when available. 

Six Flags Client Discount
Back by popular demand is the Prudential Select Properties Six Flags discount for your clients which gives $45 off a season pass and $31 off a one-day pass. This eCard is now available in your website's letter library.

 

 

Open House Survey
This open house survey is now available in a customizable Publisher format on the Resource Center. 

Last week I promised you an eCard campaign.  Today we're taking our first steps at rolling that out.  The first four cards in the series include a St. Louis Cardinals baseball schedule,  a River City Rascals baseball schedule, a St. Patrick's Day eCard and a Photos with the Easter Bunny eCard (for offices with client events)  These are now both now in your website system for you to use. 

How are these different from what we've been doing in the past?  For the last few years we've been making eCards as they are needed.  Every eCard has looked different than the one before; never providing that all important brand-identity we need in order to make an impact on consumers.

The new cards will be part of a branded series, focusing on our 'St. Louis' campaign and offering calls-to-action on the right hand side.  

Please note that the 'login' button and "apply for a loan' button can be customized for your website.  It's a quick edit and directions are below.  

Business Cards

A few of you had requested business cards that reflect our 'you know you're from St. Louis when' campaign. These two business cards are now available through Xpressdocs and you can choose one of two backs that have different 'you know you're from' phrases.

However, if you want to order one of the standard business cards we've also created optional backs for you to use. Three of these backs include room for a 'contact' QR code. This is one of my favorite uses of QR codes. When scanned it adds your contact information into the user's phone contact list.  Very practical. 

 

I've also spoken to Xpressdocs on having a QR code options on the Property Business Cards. Coming Soon. 

 

Listing Presentation: Your Voice Needed

Monday I sent out a poll asking you which CMA / Listing Presentation tool you use. . . Toolkit, eNeighborhoods, MARIS, Resource Center materials, etc.  I simply need to find out what is being used so I have the right materials in the right place.  A HUGE thanks to Art Vibulakaopun for being the ONLY agent to respond to the poll. If we end up with a listing presentation with every page customized to him, you'll now know why! :-)

A special thanks to Doug Hippler, Greg Bowen and Glenn Miller for the email follow-up on listing presentation ideas. 

If you want to take the poll on your preferred CMA options and voice your wish-list for the company listing presentation please do so here: http://www.facebook.com/discoverstlcareers

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
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