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April 18, 2011
 

Marketing Department Update (4/18/11)

Happy Monday all! As you may know, the Marketing Department was pretty swamped earlier this April as we prepared for our annual Awards Gala. (For more about the event click here). However, last week we started playing catch-up and are now rolling out a few new additions to you:

QR Code Labels
If you've been wanting to go sticker-crazy with QR codes you can now download these customizable labels from the Resource Center.  Stick them on the back of business cards, on flyers or pretty much anywhere. 

(download)

 

QR Code Signs
These 8x5 x 11 QR Code signs are now available on the Resource Center.  Download, customize and place them on Flyer Boxes at your listing.  

(download)


QR Code PREA eCards
You can now generate a QR code for each PREA eCard you create.  These can be placed on any printed materials and will take the user directly to the eCard on their mobile device.  While I haven't yet determined the full scope and intent of this addition, a few top-of-mind thoughts include directing visitors to a J.D. Powers video eCard or the PREA newsletter eCard.  

QR Code Just Listed Cards
Out within the next week or two, the Just Listed cards through Xpressdocs will have the option to include a QR Code that can direct to the listing detail page.  I'll shoot out a sample to you when available. 

Six Flags Client Discount
Back by popular demand is the Prudential Select Properties Six Flags discount for your clients which gives $45 off a season pass and $31 off a one-day pass. This eCard is now available in your website's letter library.

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Open House Survey
This open house survey is now available in a customizable Publisher format on the Resource Center. 

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Filed under  //   marketing update   qr codes   sarah grobe   six flags   st. louis  
Posted by Sarah Grobe 

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March 16, 2011
 

Updates from the Marketing Department (3/16/11)

Last week I promised you an eCard campaign.  Today we're taking our first steps at rolling that out.  The first four cards in the series include a St. Louis Cardinals baseball schedule,  a River City Rascals baseball schedule, a St. Patrick's Day eCard and a Photos with the Easter Bunny eCard (for offices with client events)  These are now both now in your website system for you to use. 

(download)

How are these different from what we've been doing in the past?  For the last few years we've been making eCards as they are needed.  Every eCard has looked different than the one before; never providing that all important brand-identity we need in order to make an impact on consumers.

The new cards will be part of a branded series, focusing on our 'St. Louis' campaign and offering calls-to-action on the right hand side.  

Please note that the 'login' button and "apply for a loan' button can be customized for your website.  It's a quick edit and directions are below.  

Click here to download:
eCard_Diretions.docx (412 KB)
(download)

Business Cards

A few of you had requested business cards that reflect our 'you know you're from St. Louis when' campaign. These two business cards are now available through Xpressdocs and you can choose one of two backs that have different 'you know you're from' phrases.

(download)

(download)

However, if you want to order one of the standard business cards we've also created optional backs for you to use. Three of these backs include room for a 'contact' QR code. This is one of my favorite uses of QR codes. When scanned it adds your contact information into the user's phone contact list.  Very practical. 

(download)

 

I've also spoken to Xpressdocs on having a QR code options on the Property Business Cards. Coming Soon. 

 

Listing Presentation: Your Voice Needed

Monday I sent out a poll asking you which CMA / Listing Presentation tool you use. . . Toolkit, eNeighborhoods, MARIS, Resource Center materials, etc.  I simply need to find out what is being used so I have the right materials in the right place.  A HUGE thanks to Art Vibulakaopun for being the ONLY agent to respond to the poll. If we end up with a listing presentation with every page customized to him, you'll now know why! :-)

A special thanks to Doug Hippler, Greg Bowen and Glenn Miller for the email follow-up on listing presentation ideas. 

If you want to take the poll on your preferred CMA options and voice your wish-list for the company listing presentation please do so here: http://www.facebook.com/discoverstlcareers

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL

Filed under  //   business cards   marketing update   prudential select properties   qr code marketing   qr codes   sarah grobe   xpressdocs  
Posted by Sarah Grobe 

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March 14, 2011
 

That small black and white box

When we recently offered a 'Select Circle' class on QR Codes, the level of interest forced us to create two sessions.  I think the newest marketing craze has fully hit St. Louis real estate.

QR codes - that small black and white box -  allows a user with a smart phone equipped with a QR application to view a webpage when the user holds the phone over the QR code.

I know a few of you have been experimenting with code providers, namely Scanlife.  The PSP Help Desk (webfix@psphomes.com) been attempting to help you navigate through the difficulties you've encountered, but it's been hard to trouble-shoot on platforms that we don't control.  

However, this week our website system will launch an application that automatically generates a QR code for every listing. The application allows you to print the listing’s QR code (small, medium, or large versions) for wherever you want to use it.

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Additionally the Print or Email Flyers section of the listing manager provides a flyer with the QR code built onto it.

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Below provides an example of how the listing appears after scanning the QR code with a smart phone.

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I'm hoping this enhancement not only helps you in your marketing efforts but allows us to support you better since it it though our website provider, Reliance Network.  This is one of several enhancements that make their debut this week.  If you're into that type of thing there is a full technical brief here:

Click here to download:
SiteUpdate.pdf (537 KB)
(download)

 

But if you want the 5 second version:

  • QR Code Generator (discussed above)
  • Mailing Labels, now generate mailing labels from your website contact list
  • eCard Stationary

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  • Listing Management Enhancements.  For example you can now use a niffty report to find out which of your listings do not have a seller's report set-up. 
  • Frame for Custom Websites. If you don't have a custom website, hosted outside of us, then this doesn't apply to you.  If you do, now you can frame the full Reliance search to integrate their mapping capabilities and contact management tools. 

 

This release should be out today.  If you experience bugs or issues please email the Help Desk (webfix@psphomes.com).   

 

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL

 

 

 

Filed under  //   prudential select properties   qr code marketing   qr codes   real estate market   reliance network   st. louis  
Posted by Sarah Grobe 

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