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real estate market

 

What makes a 'not to be missed' experience?

We returned from the Prudential Convention 2011 in San Diego the week before last.  God, never take a 6:35 a.m.. flight back from a trip. Especially if it's the morning after Fat Tuesday.  After three days of non-stop classes, presentations, sight-seeing and team-building activities (read that as bar hopping ) I was ready to collapse. George, of course, managed to spend the afternoon in the office.

Have you been to a Prudential Convention?  This was my second.  Last year, my first, was in Austin.  (Music, Mexican food, craft beer, and hole-in-the-wall bars; I was in heaven). But if you haven’t been, the Convention is simply something you need to experience.

As you would expect it offers you classes, introduces you to new tools, updates you on trends and presents networking opportunities.  The presentations are usually over the top.  Fireworks, smoke machines, light shows and big name speakers.  This year found us partying at PetCo Park one evening (by the way stilettos and in-fields do not work) and entertained by Jay Leno another.  Although my favorite presentation had to be Sean and Leigh Anne Tuohy, subjects of the motion picture The Blind Side.  They combined the perfect mix of comedy and purpose. 

However, it’s the intangibles that really make the experience.

For example, I think the convention is one of the best ways to renew your energy for the business. You get to look at what you are doing (and what you are not) with fresh eyes; it’s motivating.   I don’t think you can walk away without at least one new idea. Here's a handful: 

·   Use your email signature to connect, especially in regards to social media. Seek out companies like WiseStamp, or connect to online profiles such as About.me, Dooid, Google Profiles or Follr

·   Dive into social networking.  Prudential is even on board with a new online social networking site (https://www.nextwork.prudential.com). It rolled out on the 18th of March.  I’ll let you know more as I experiment with it. 
 

·   The person you just walked past is the one who can change your life.  So every once in a while stop and turn around.  

·   Ever just wished you could avoid talking to someone by leaving a message?  Try Slydial, a free online service  for going straight to voicemail.  Or if you’re like me and hate listening to voice mails, use a free voicemail to email converter from Google Voice, Phone Tag, YouMail or Jott.

·   Review your website and make a game plan.  Try Amy Chorow’s “5 Critical Elements of Your Website” for the best practices for 2011 below.

 

Click here to download:
5_Critical_Elements_of_your_Website(2).pdf (239 KB)
(download)
 

 

I have to admit though, my favorite part of the convention is the opportunity to connect with your collegues. Oh the stories I could tell!  But don’t worry my convention buddies, my lips are sealed on most accounts and I’m only sharing these few pictures.  And Seeger, I’ve even resisted the urge to include the one of you on stage at the dueling piano bar. 

  

(download)

I want to thank George Bruns, Maryann Vitale, Deb Colburn, Angie Ignatowski, Jana Rice, Jim Von der Haar, Sarah Seeger, Ann Cordeal, Jim Dillas, Betty Urban, Pat Sobelman, and Laura Wilburn for such a wonderful time.  Hope to see you next year in Orlando. 

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate

DiscoverStL.com | Facebook.com/DiscoverStL

 


 

 

 

Filed under  //   angie ignatowski   ann cordeal   deb colburn   george bruns   jana rice   jim von der haar   maryann vitale   prudential convention   real estate market   san diego   sarah grobe   sarah seeger   st. louis  
Posted by Sarah Grobe 

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That small black and white box

When we recently offered a 'Select Circle' class on QR Codes, the level of interest forced us to create two sessions.  I think the newest marketing craze has fully hit St. Louis real estate.

QR codes - that small black and white box -  allows a user with a smart phone equipped with a QR application to view a webpage when the user holds the phone over the QR code.

I know a few of you have been experimenting with code providers, namely Scanlife.  The PSP Help Desk (webfix@psphomes.com) been attempting to help you navigate through the difficulties you've encountered, but it's been hard to trouble-shoot on platforms that we don't control.  

However, this week our website system will launch an application that automatically generates a QR code for every listing. The application allows you to print the listing’s QR code (small, medium, or large versions) for wherever you want to use it.

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Additionally the Print or Email Flyers section of the listing manager provides a flyer with the QR code built onto it.

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Below provides an example of how the listing appears after scanning the QR code with a smart phone.

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I'm hoping this enhancement not only helps you in your marketing efforts but allows us to support you better since it it though our website provider, Reliance Network.  This is one of several enhancements that make their debut this week.  If you're into that type of thing there is a full technical brief here:

Click here to download:
SiteUpdate.pdf (537 KB)
(download)

 

But if you want the 5 second version:

  • QR Code Generator (discussed above)
  • Mailing Labels, now generate mailing labels from your website contact list
  • eCard Stationary

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  • Listing Management Enhancements.  For example you can now use a niffty report to find out which of your listings do not have a seller's report set-up. 
  • Frame for Custom Websites. If you don't have a custom website, hosted outside of us, then this doesn't apply to you.  If you do, now you can frame the full Reliance search to integrate their mapping capabilities and contact management tools. 

 

This release should be out today.  If you experience bugs or issues please email the Help Desk (webfix@psphomes.com).   

 

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL

 

 

 

Filed under  //   prudential select properties   qr code marketing   qr codes   real estate market   reliance network   st. louis  
Posted by Sarah Grobe 

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It's only been a year. . . .

I’m pretty much expecting a call from Rick Colburn the second I publish this blog. He’s been teasing me that he’s tried pushing ‘refresh’ on my blog page in anticipation of my second entry. . . for a year now.

 

Last year, about this time, I spoke to you about a new marketing plan based off the familiar “You know you’re from St. Louis when. . . “ phrase.  In 2010, we rebranded our website DiscoverStL.com and placed ads in the St. Louis Post Dispatch, Your Next Home Magazine, and Feast Magazine discussing what makes St. Louis unique.  If you missed this one in Feast, it was one of my favorites. 

 

Feast4

(For a full view, click here

 

Our campaign focus has been how well we know and love our city.  To truly capture this we created a ‘You Know You’re From” Facebook Fan Page and gave away Cardinals tickets and Ted Drewes concretes to consumers who shared their favorite ‘you know you’re from StL ‘moments with us.   And today, we have over 2,280 Facebook fans.  Visit us here and if you haven't already, please share it with your friends.

 

In 2011, we’d like to continue branding ourselves as the local choice for St. Louis real estate. In the next few months we’re going to be delivering to you an eCard campaign, updated PowerPoint Listing Presentation, a PSP Marketing Plan brochure and new website enhancements, including QR Code marketing integration.  So stay tuned.

 

Just for fun here’s a brief look at the fans of other real estate companies and St. Louis institutions.

 

134 RE/MAX Properties West

287 Prudential Alliance

516 Crown Candy Kitchen

637 Coldwell Banker Gundaker

1,152 Boat House Forest Park

1,608 St. Louis Homes & Lifestyle Magazine

2,280 Prudential Select Properties ‘You Know You’re From St. Louis When. . . “

3,240 Blueberry Hill

4,554 St. Louis Magazine

5,074 Soulard Farmers Market

8,464 Riverfront Times

9, 083 St. Louis Post / StLtoday.com

 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL

 

Filed under  //   marketing campaign   prudential select properties   real estate market   st. louis   you know you're from st. louis when  
Posted by Sarah Grobe 

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Prudential Select Properties & Prudential Patterson Realtors Join Forces

St. Louis, MO - December 12, 2010 - Prudential Select Properties and Prudential Patterson Realtors announced today an agreement to create a St. Louis real estate leader. The combined company will be the #1 locally owned real estate company in St. Louis and operate as the largest Prudential affiliate in Missouri and one of the top Prudential affiliates in the nation. The new Prudential Select Properties will offer residential and commercial real estate services to the greater St. Louis area.   The agreement is expected to expand the market coverage and stimulate continued growth of Prudential Select Properties. The new company will have operations in St. Louis, St. Louis County, Jefferson County, St. Charles County and Lincoln County with over 650 sales associates. The company is headquartered in Des Peres. George Bruns, president and chief executive officer of Prudential Select Properties, will be president and CEO of the new Prudential Select Properties. Maryann Vitale, Deb Colburn, Angie Ignatowski, and Sharon Huber are owners of Prudential Select Properties. "We are very excited about the combination of Prudential Patterson Realtors and Prudential Select Properties,” said Bruns. “Because we are locally owned and operated, we focus all of our attention on delivering the most professional real estate service to St. Louis area homeowners. St. Louis is our home and our sole priority. ”

Filed under  //   merger   prudential patterson   prudential select properties   real estate market   st. louis  
Posted by Sarah Grobe 

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What exactly is a 'manly' city?

Over the past few years I’ve watched St. Louis rank in a number of national lists as one of the ‘best’ or ‘top’ cities in some category or another.  Our hometown has achieved a lengthy number of accomplishments including being noted in 2010 as having two of the best places to live (O’Fallon and St. Peters) and having one of the nation’s best housing markets.  

However, a new survey by Mars Snackfood rates St. Louis as perhaps one of my favorite things to date.  This year, St. Louis has been named the 6th manliest city in the United States.

I know what you’re wondering. What is it exactly that makes us so manly?

The study looked at the “. . . number of professional sports teams, popularity of power tools and frequency of monster truck rallies. Cities also lose ranking points for emasculating characteristics like the abundance of home furnishing stores, high minivan sales and subscription rates to beauty magazines.”    

So, take pride, men of St. Louis! Today, not only are we considered as having one of the ‘great streets in America’ with the Delmar Loop, the 4th top music venue with the Pageant, and the 3rd best zoo in the country. . . we can now proudly add to our list that we are #1 in the most sports bars per capita.    

By all means let’s grab a brew and some chicken wings to celebrate while watching the Carindals wipe the floor with the Cubs. . . .. . . who ranked significantly below us in the survey I might add. 

Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL

 


Just take a look at St. Louis' accomplishments. . . . 

 

2010

Forbes Magazine ranked St. Louis #8 on the list of the nation’s Best Housing Markets.

Forbes Magazine ranked St. Louis #22 on the list of  Best Places for Business and Careers.

Money Magazine ranked O’Fallon and St. Peters as two of the Best Places to Live

Bicycling Magazine ranked St. Louis #38 of Top Places to Ride in the United States.

The National Trust for Historic Preservation ranked St. Louis as one in a Dozen Distinctive Destinations.

Convio ranked St. Louis #8 in the nation’s Most Generous Large Cities.

 

2009

The League of American Bicyclists ranked St. Louis the 15th Bicycle Friendly Community in the United States.

Relocate America named O’Fallon one of the Top 100 Places to Live.

Forbes Magazine ranked St. Louis the 16th Best City for Singles

Art Fair Source Book named the St. Louis Art Fair in Clayton the #4 Top 25 Fine Art Events.

The Los Angeles Times named St. Louis as one of the Most Underrated Destination of the World.

Central Connecticut State University named St. Louis as #2 in America’s Most Literate Cities.

The Corporation for National & Community Service ranked St. Louis as #13 in Highest Volunteer Rate in the nation. 

Parenting Magazine named St. Louis one of the 100 Best Places to Raise Kids.

 

2008

Forbes Magazine named St. Louis the 15th  Best Cities for Young Professionals

The National Association of Home Builders named St. Louis the 2nd Most Affordable City.

Best Life Magazine named St. Louis one of 100 Best Places to Raise a Family.

Money Magazine named St. Charles, St. Peters and O’Fallon as some of the 100 Best Places to live.

HomeVestors of America Inc. named St. Louis No. 8 in the nation for Real Estate Investing 

Pollstar ranked the Pageant #4 on the Top Club Venues in the World.

Pollstar ranked  The Fox Theatre ranks # 11 in the Top 100 Theater Venues in the World.

Pollstar ranks Verizon Wireless Amphitheater # 9 on the list of Top Worldwide Amphitheaters.

Money Magazine ranks Arnold #13 in Most Affordable Communities. 

Parents Magazine names the St. Louis Science Center #5 on the 10 Best Science Centers for Families list.

 

2007

Forbes Magazine named St. Louis the 7th  Most Affordable U.S. Real Estate Market.

Forbes Traveler Magazine named the St. Louis Science Center one of the nations’ Top 25 Most Visited Museums

The American Planning Association named the Delmar Loop one of the 10 Great Places in America. 

Parents Magazine named the St. Louis Zoo the #3 Best Zoos for Kids.

 

 

Filed under  //   chicago   culture   forbes   housing market   manliest cities   mars snackfood   real estate market   sports bars   st. louis  
Posted by Sarah Grobe 

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