It's only been a year. . . .
I’m pretty much expecting a call from Rick Colburn the second I publish this blog. He’s been teasing me that he’s tried pushing ‘refresh’ on my blog page in anticipation of my second entry. . . for a year now.
Last year, about this time, I spoke to you about a new marketing plan based off the familiar “You know you’re from St. Louis when. . . “ phrase. In 2010, we rebranded our website DiscoverStL.com and placed ads in the St. Louis Post Dispatch, Your Next Home Magazine, and Feast Magazine discussing what makes St. Louis unique. If you missed this one in Feast, it was one of my favorites.
(For a full view, click here)
Our campaign focus has been how well we know and love our city. To truly capture this we created a ‘You Know You’re From” Facebook Fan Page and gave away Cardinals tickets and Ted Drewes concretes to consumers who shared their favorite ‘you know you’re from StL ‘moments with us. And today, we have over 2,280 Facebook fans. Visit us here and if you haven't already, please share it with your friends.
In 2011, we’d like to continue branding ourselves as the local choice for St. Louis real estate. In the next few months we’re going to be delivering to you an eCard campaign, updated PowerPoint Listing Presentation, a PSP Marketing Plan brochure and new website enhancements, including QR Code marketing integration. So stay tuned.
Just for fun here’s a brief look at the fans of other real estate companies and St. Louis institutions.
134 RE/MAX Properties West
287 Prudential Alliance
516 Crown Candy Kitchen
637 Coldwell Banker Gundaker
1,152 Boat House Forest Park
1,608 St. Louis Homes & Lifestyle Magazine
2,280 Prudential Select Properties ‘You Know You’re From St. Louis When. . . “
3,240 Blueberry Hill
4,554 St. Louis Magazine
5,074 Soulard Farmers Market
8,464 Riverfront Times
9, 083 St. Louis Post / StLtoday.com
Sarah Grobe, Director of Marketing
Prudential Select Properties, Your local choice for real estate
DiscoverStL.com | Facebook.com/DiscoverStL
Comments [2]